4 Of The Most Crazily Funny Banner Ads Ever
Banner advertising is all around us. It’s on websites, on the tube, on billboard, in newspapers and magazines, everywhere. The problem is that most of the banner ads that we see on a day-to-day basis couldn’t be more boring. Because of this, a lot of us don’t pay any attention to them beyond the obvious subconscious impact that they’re likely to have.
For me, this seems a bit crazy and I believe that it presents a huge opportunity for business owners around the world. If you’re thinking of advertising your business using a banner ad, you need to make sure it stands out from the crowd and being as most banners are exceptionally dull and uninspiring, you have an opportunity to really make an impact and stand out amongst a sea of dull ads.
But how exactly can you stand out from the crowd with a banner ad? Well, I believe the trick is to create an extremely funny banner ad. People love to laugh so if you can do this, there’s no doubt that the impact your banner ad has will go through the roof.
A few brands have already realised this and have proceeded to create some pretty funny banner ads already. In the hope of inspiring companies around the world to experiment with this medium, here are a few of my favourite, crazily funny banner ads for your inspiration.
#1 – Leave It To The Pro’s
At this stage, you might be thinking that creating a funny and creative banner ad is all well and good, but that you don’t have anywhere near the budget to do so. Well, let me tell you, this is completely wrong, as demonstrated by this exceptionally funny ad from a small UK-based printing company.
Discount Banner Printing created this banner ad to be used both online and in a magazine publication and clearly, the concept is not only hilarious but also one that most of us can relate to. Both online and in the print format, the banner ad ran alongside the slogan “Leave It To The Pro’s” – essentially meaning that you shouldn’t bother getting yourself in a stress (like the bloke in the image clearly has) and instead, should leave it to the professionals (A.K.A. Discount Banner Printing).
What’s more, this ad was created on an extremely tight budget and involved no creative advertising agency or overpriced marketers, just plain old creativity and one hell of a brainstorming session.
#2 – Viola Broadband
Viola is a super speedy broadband supplier that claims to deliver rates of up to 100mbps to their customers. Obviously, one of the main selling points of a broadband speed this quick is the fact that streaming movies is faster than ever. In fact, you can stream HD content in a matter of seconds at this speed.
The trouble is, many broadband companies utilise their speed as a unique selling point in their advertising campaigns and therefore, Viola decided to get creative with this extremely funny banner ad.
Clearly, the movie depicted in the image is Titanic, although it’s a little different to how you may remember it. Surely, Titanic must have been travelling pretty fast to cause the effect that we see in the image, right?
Exactly, that’s the point of the ad. The image makes perfect sense when you read the slogan “Get Movies Fast As Never Before”.
#3 – Sticky On Both Sides
Scotch Tape is a well known brand name in the world of tape (a small world I know) and they have a range of various tape-related products that come in handy for a multitude of different tasks.
One of the their products that was introduced recently is Scotch Double-Sided Tape. As you can imagine, tape isn’t the most creative industry and creating an advertising campaign with more than an ounce of creativity around such a boring product is never going to be an easy task, but evidently, Scotch Tape managed it.
To market their double-sided tape, Scotch opted for some clever Photoshopping and produced an image of a two-headed Chameleon. For those of you without super-duper Chameleon knowledge, they have a long, sticky tongue.
Clearly, this depicts the product perfectly and in a humorous way.
#4 – Park Assist From Volkswagen
Volkswagen is a well known car manufacturer and although they are known for their high quality vehicles, the automobile industry is an extremely competitive one and therefore, one that requires constant creative advertising campaigns.
One of the latest features to be introduced by Volkswagen is their Park Assist feature. This basically helps drivers to park their car with the help of sensors and various other technologies.
This clever ad shows just how important Park Assistant technology is by depicting a tight parking space that could be disastrous should anything go wrong. If you were to hit the car behind, you’d likely kill the mechanic working on his car and if you hit the van in front, you’re likely going to smash that beautiful piece of expensive glass.
Clearly, a job for Park Assist technology then.
The ads listed in this post are just a few of the hugely creative, funny banner ads that have been created by companies all around the world. While they might not be side-splittingly funny, they’re as crazily funny as a banner ad is likely to get. If you’ve ever tried to create a great banner ad yourself, you’ll likely have realised that this is quite a hard medium to channel your creativity into as ultimately, you’re creating a single static image.
It’s also clear that most of these companies have had a large marketing budget to get these ads produced but the fact of the matter is that creativity is free, so you can definitely replicate something like this for your company, you just need to get brainstorming.
Author Bio: Paul is a lover of all things creative and has a particular passion for advertising and design. Currently, he works for www.discountbannerprinting.co.uk a printing company in the UK.