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5 tips to improve your online design portfolio

Every designer eventually needs to have a showcase of his skills placed online. Unfortunately most designers don’t focus much on showing what they are all about in their online portfolio. I did a small online research and bumped into a lot of portfolios but only few of those showcased the real deal without getting me lost in a maze.

Structure is everything when it comes to online portfolios, potential clients visit sites like these just because they want to see your work, they don’t want to read what you do or how you do it just tell them why you do it and show it as soon as a visitor steps into your site. So here are 5 easy tips to help achieve just that!

1. Create a Single Page Portfolio

A single page portfolio is definitively the best way to show your work. When creating a single page showcase you must ensure that by the time your visitors reach the footer they will know who they are going to deal with and what you can offer them as a designer.

2. Structure and Layout

Having everything in a single page is not an easy task because all your content has to be reached by your visitors without the need of scrolling so filling the page with too much information has to be avoided even if you have been around for over a decade there is no need to show all your artworks at once just cover what you can offer by showing off your best works only. If you have worked for a lot of clients and want to show all that work then just create a section for that only so you don’t overcrowd the main page.

3. Keeping track of your work

As a designer keeping your portfolio updated with the latest projects is a must as long as they are better from the previous ones :P   A common mistake designers do is that they update their showcase on a yearly basis. I know that updating your portfolio often could be a pain for some mostly because its a very time consuming process however this is a must because you will never know when a new client will show up to see your work.

4. Make sure you are reachable!

After a client likes what he sees he will want to reach you so you have to make sure that your contact details are well visible on the page. Having a a prominent call to action together with your contact information is vital if you want to get enquiries!

5. Endorsements

If you are successful with your work and want to show how good you are than a rule of thumb you must absolutely follow is to ask a client to write his opinion about you and display it on the site!

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